How to plan a vehicle advertising campaign in Colombo

Start with one clear goal

Decide whether the campaign is about awareness for a launch, footfall to a location, or repeat visibility for an established brand. One goal keeps artwork and format decisions simple.

Choose the format

• Three-wheelers move through neighbourhood streets and stop often.
• Taxi and ride-hailing cars cover longer cross-city trips.
• Delivery bags sit at eye level in traffic and outside restaurants.
• Buses offer the largest canvas but need operator and route review.

Decide quantity and duration

Most campaigns run for at least four weeks so artwork is seen repeatedly. Start with the minimum for your format and add vehicles once you have reviewed the first placement report.

Allow lead time

Printing, supply matching and installation usually take one to three weeks depending on format. Bus campaigns take longer because of approvals.

Next step

Use the campaign planner to get an indicative estimate, then submit it for a reviewed quotation.